WeAreTeachers connects education brands and teachers on a specialized social network. It's a safe place for people, passionate about education, to share ideas.
Social programs need structure—a narrative device that brokers productive conversations. That's why Smith & Robot approached the redesign of weareteachers.com as an opportunity to reframe the discussion between teacher and brands. To do this, we rebranded the traditional idea of a grant as an "ask." An ask is the building block of the new site, where brands sponsor lively discussions in the community to solve real classroom issues.
A WeAreTeachers email bulletin, built easily with a custom template and a broad set of icons.
In that same effort, Smith & Robot established a visual design language that helps the brand stay fresh without relying on expensive and slow resources. With a mix and match color system and a broad library of icons, WeAreTeachers can build great looking emails and landing pages in moments, not days.