To help Reebok.com look its best for the 2011 holiday shopping season, we gave their site and email marketing material a quick end-of-year refresh.
Working swiftly to catch shoppers in time for Christmas, Smith & Robot offered some new thinking to Reebok's sitewide marketing graphics. Staying within the existing Reebok.com layout and CMS, we explored new approaches to featuring products and offers that would drive traffic and excitement for their colorful assortment.
We refreshed the email program to match, emphasizing strong headlines and striking imagery to get attention. And then to get the click.