Is Your Logo Antisocial?

Parsing through hundreds of sports logos makes one think about the many way brand marks go wrong online.

Through our work on Jock Box, I have seen over 400 sports logos. Some demonstrate original and masterful design. Some are clip art. I'll spare you the creative critique. I'm struck by how often logos are brought low by simple carelessness. Many are just not ready for the web.

If it doesn't work in a Twitter of Facebook stream, it just doesn't work.

For example:

1. Short & wide. Tall & thin. On the social web, every logo gets put into a square. When you make logo dimensions extreme, you force your brand mark down to a weird smudge.
2. Too much text. Take care when your brand mark is your name. It creates odd shapes. Create a mark that can stand on its own. See #1.
3. It blends into the background. Softly blending parts of your logo into a certian color is fine if you control every instance of its use. But on the internet, you don't have that control.
4. Too much detail. Take the time to make a one-color versions. Use that online.